heineken economy

This is so cool especially since i was reading about barter trade and the function of money (whilst studying for econs) yesterday.

Think the idea is pretty smart, refreshing (pun intended) in advertising heineken or any product for that matter by showing how 'liquid' an asset heineken is.
According to economic theory, the more liquid an asset, the easier it is to trade for other things, which also means that there is a high demand for it.
genius.