I am currently reading this book, which i borrowed from the library.
I must say, this is one of the best books i have ever read in my life.
As the review from googlebooks puts it,
"A fresh, compulsively readable narrative of the elusive element behind so many innovative breakthroughs, in fields ranging from physics and marketing to design and popular culture.
What made The Sopranos finale one of the most talked about events in television history?
Why is Sudoku so addictive and the iPhone so darn irresistible?
What do Jackson Pollack and Lance Armstrong have in common with theoretical physicists and Buddhist monks?
Elegance.
In this thought-provoking exploration of why certain events, products, and people capture our imaginations, and loyalty, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it—seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, work, May offers a surprising array of stories that illustrate why what’s “not there” often matters more than what is."
Of course i am being completely bias here but really.. it's such a good read.
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